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	<title>tyra nicole dumars</title>
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		<title>JCPenny: No to the status quo</title>
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		<pubDate>Mon, 20 Feb 2012 16:54:27 +0000</pubDate>
		<dc:creator>tyra.nicole</dc:creator>
				<category><![CDATA[t.n. POV]]></category>
		<category><![CDATA[JCP price innovation]]></category>
		<category><![CDATA[JCPenny Fair and square]]></category>
		<category><![CDATA[JCPenny new pricing]]></category>

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		<description><![CDATA[JCPenny is attempting to shift the retail industry by designing a new &#8220;Fair and Square&#8221; pricing structure. Their new structure hopes to bring consumers in year round as oppose to only seasonal, when great deals and sales are more prevalent. This is a very bold move during a time when consumers are looking for ways [...]]]></description>
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		<title>Good to Great</title>
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		<pubDate>Mon, 16 Jan 2012 17:44:35 +0000</pubDate>
		<dc:creator>tyra.nicole</dc:creator>
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		<title>Book Review: Do Good Design</title>
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		<pubDate>Fri, 14 Oct 2011 06:18:33 +0000</pubDate>
		<dc:creator>tyra.nicole</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[David Berman]]></category>
		<category><![CDATA[do good design]]></category>
		<category><![CDATA[strategic design]]></category>

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		<description><![CDATA[David B. Berman drives home how strategic designers unknowingly possess the power to change the world through innovative design. Berman proposes strategic designers hold themselves to higher professional standards showing a true appreciation for the culmination of people, planet, profit in the design and advertising industry. Whether saving lives with well-designed signage or helping to [...]]]></description>
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		<title>What Makes A Logo GREAT?</title>
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		<pubDate>Mon, 23 Aug 2010 16:17:31 +0000</pubDate>
		<dc:creator>tyra.nicole</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[designing logos]]></category>
		<category><![CDATA[good logos]]></category>
		<category><![CDATA[logos]]></category>

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		<description><![CDATA[When it comes to logo design I am always looking for the meaning behind the image… the WOW FACTOR. As a designer I have seen thousands of logos and there are some that have withstood the test of time because of 4 simple principles. They are memorable, easy to describe, scalable and powerful without color. [...]]]></description>
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