Design thinking implementation strategy tool

2013

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Project.

Triple Bottom Line by Design Strategy Model: an interactive tool that aids in the development and implementation of strategies that positively impact people, plant and business profits.

Business continuously seeks ways to increase competitive advantage, Triple Bottom Line by Design (TBLD) thinking has proven to be a viable option. I developed this model along with four colleagues. We set out to answer how can the concept of TBLD be designed into a strategy-building model that is visual, interactive, and easily understood in order to increase its adoption and impact?

Results.

Five-phase model and toolkit for design managers and business leaders.

Involvement.

Design Manager, Researcher, Creative Director

Credits. Tatiane Villela, Sonja Nesse, Young Joo Kim, Jahnvi Manek

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The Research.

The question was broken down into four research categories from which six companies including Patagonia and B-Labs were interviewed. As a result, seven best practices and a nine-step process were identified as being vital to the development and implementation of a TBLD strategy. The process design criteria — visual, interactive and easily understood — was set, designed, prototyped and then reviewed by four additional companies.


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The Toolkit.