2013
Design thinking implementation strategy tool
Project
Triple Bottom Line by Design Strategy Model: an interactive tool that aids in the development and implementation of strategies that positively impact people, plant and business profits.
Business continuously seeks ways to increase competitive advantage, Triple Bottom Line by Design (TBLD) thinking has proven to be a viable option. I developed this model along with four colleagues. We set out to answer how can the concept of TBLD be designed into a strategy-building model that is visual, interactive, and easily understood in order to increase its adoption and impact?
Results
Five-phase model and toolkit for design managers and business leaders.
Involvement. Researcher, Design Lead
Credits. Tatiane Villela, Sonja Nesse, Young Joo Kim, Jahnvi Manek
The Research
The question was broken down into four research categories from which six companies including Patagonia and B-Labs were interviewed. As a result, seven best practices and a nine-step process were identified as being vital to the development and implementation of a TBLD strategy. The process design criteria — visual, interactive and easily understood — was set, designed, prototyped and then reviewed by four additional companies.
The Model
I opted to sketch wireframes for this project because it was the quickest way to get ideas on paper. Due to the changes in content strategy we needed to bring structure to the design to help move the project forward. Once the wireframes were reviewed I moved on to develop detailed wireframes.